To inspire people to live their dreams by driving the STAY GOLD jetcar to beat the 301.670 mph UK land speed record
Stay Gold comes from the 1923 Robert Frost poem, ‘Nothing Gold Can Stay’:
Nature’s first green is gold
Her hardest hue to hold
Her early leaf’s a flower
But only so an hour
Then leaf subsides to leaf
So Eden sank to grief
So dawn goes down to day
Nothing gold can stay
The poem’s meaning is simple: life always moves on, people and things get older, they can never stay the same. No matter how beautiful some things are, they always pass their peak eventually.
Our message, however, is one of defiance. We define STAY GOLD thus: Find your beautiful moments, your beautiful people, and hold fast to them. Make them special. Make them last forever, in your heart and in the memories of others.
Stay Gold. Stay young. Stay true to yourself. Never be afraid to reach for your dream, and to live it. Whatever or whomever you believe in or desire, never give up, never let go.